#StayStrong #JipkokChallenge..."Let's Defend the Frontline" Online Campaign Resurgence

Social Distancing Level 2.5 Gradually Adopted
Stay-at-Home SNS Verification and Sharing
Events Including Prize Giveaways
Public Institutions Also Join One After Another

Home Stay Challenge.

[Asia Economy Reporter Lee Gwan-ju] Along with the implementation of social distancing level 2.5, activities to maintain the 'last line of defense' online are becoming more active. The '#StayStrong' campaign, which started in March this year, is spreading again, and the 'Jipkok Challenge'?where people refrain from going out and share their simple daily lives at home?is also gaining popularity.

The Jipkok Challenge involves sharing moments of resting and enjoying daily life at home on social networking services (SNS) while refraining from going out. People post photos of setting up tents at home and playing with young children or cooking something different on weekends, sharing these small moments with others. Searching the Jipkok Challenge hashtag on Facebook revealed that more than 2,300 users, including famous celebrities, have participated. In line with this, small events are also being held. Geoje City in Gyeongnam Province decided to give mobile gift certificates to 30 residents who share the Jipkok Challenge on SNS until the 6th of next month, while social distancing level 2.5 is maintained. Some internet mom cafes have also held events where participants who upload Jipkok photos receive prizes based on the number of comments and recommendations.

Actor Kim Bo-sung, known for his loyalty, joined the 'Stay Strong' campaign. Currently serving as an honorary police officer, Kim participated in this campaign upon the nomination of Police Chief Kim Chang-ryong. Photo by Police Agency Facebook

Public institutions such as the police, fire departments, and local governments, as well as universities and companies from various sectors, are also joining the StayStrong campaign. The StayStrong campaign, meaning 'let's endure,' started in March this year as an SNS campaign centered around Shincheonji Church of Jesus, when COVID-19 cluster infections were spreading. Participants post a 'proof shot' holding a sign with a message to overcome COVID-19 and nominate three others to join.

Recently, Commissioner Kim Chang-ryong of the National Police Agency participated in this campaign and said, "The police will stand by the people so that the public can quickly regain their precious daily lives from COVID-19." Actor Kim Bo-sung, nominated by Commissioner Kim, also joined emphasizing 'loyalty' as an honorary police officer. The Gyeonggi Nambu Provincial Police Agency shared StayStrong certification photos of 23 employees, delivering messages to overcome COVID-19. The StayStrong campaign has spread beyond public institutions, civil society, and companies to the general public. On Instagram, one of the representative SNS platforms, over 500 certification photos were posted on the 31st.

The quarantine authorities positively evaluated these campaigns and encouraged the public to actively comply with quarantine rules. Park Neung-hoo, First Deputy Head of the Central Disaster and Safety Countermeasures Headquarters (Minister of Health and Welfare), said, "The public is participating in social distancing in creative ways such as the 'Jipkok Challenge' and 'living room camping.' The active participation of the public is a great source of strength and the biggest resource and driving force for the quarantine authorities and medical staff to overcome the crisis," expressing gratitude.

Along with voluntary participation in social distancing, strict responses to violations of quarantine rules continue. The police received 385 reports of people boarding public transportation without wearing masks and assaulting or causing disturbances to nearby passengers, among which six were arrested.

This content was produced with the assistance of AI translation services.