BLACKPINK Jennie Ranks 1st in August Idol Individual 100 Brand Reputation... 2nd and 3rd Are Jimin and Kang Daniel

Group BLACKPINK's Jennie. [Photo by Yonhap News]

[Asia Economy Intern Reporter Park Hee-eun] BLACKPINK's Jennie ranked first in the Top 100 Individual Idol Brand Reputation in August 2020.

The Korea Corporate Reputation Research Institute extracted 199,529,553 pieces of big data on 1,425 individual idol brands from July 29, 2020, to August 29, 2020, to analyze the brand reputation of the Top 100 individual idols. The brand reputation index was measured based on consumer participation index, media index, communication index, and community index.

The rankings of the Top 30 individual idol brand reputations in August 2020 were as follows: BLACKPINK Jennie, BTS Jimin, Kang Daniel, BTS V, BTS Jungkook, BLACKPINK Jisoo, BTS Jin, MAMAMOO Hwasa, BTS Suga, BTS RM, BLACKPINK Ros?, (G)I-DLE Soojin, Oh My Girl Arin, BTS J-Hope, BLACKPINK Lisa, Red Velvet Irene, (G)I-DLE Miyeon, Red Velvet Seulgi, (G)I-DLE Sujin, (G)I-DLE Shuhua, (G)I-DLE Yuqi, ITZY Yuna, Oh My Girl Seunghee, ITZY Lia, (G)I-DLE Minnie, Super Junior Kyuhyun, Oh My Girl Hyojung, Oh My Girl YooA, IZ*ONE Jang Wonyoung, and Oh My Girl Jiho.

The No. 1 brand, BLACKPINK Jennie, recorded a participation index of 986,090, media index of 1,047,425, communication index of 3,375,411, and community index of 5,100,447, resulting in a brand reputation index of 10,509,374. Compared to the brand reputation index of 1,607,581 in May, this is a 553.74% increase.

The No. 2 brand, BTS Jimin, recorded a participation index of 960,992, media index of 1,991,418, communication index of 3,644,541, and community index of 3,217,819, resulting in a brand reputation index of 9,814,771. Compared to the brand reputation index of 7,730,300 in May, this is a 26.96% increase.

The No. 3 brand, Kang Daniel, recorded a participation index of 1,142,002, media index of 1,150,987, communication index of 2,752,466, and community index of 2,924,879, resulting in a brand reputation index of 7,970,334. Compared to the brand reputation index of 5,079,747 in May, this is a 56.90% increase.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "The brand of BLACKPINK Jennie, which ranked first in the Top 100 individual idol brand reputation in August 2020, showed high results in link analysis with keywords such as 'admire,' 'breakthrough,' and 'fascinate.' In keyword analysis, 'YouTube,' 'solo,' and 'individual poster' were prominent. The positive-to-negative ratio analysis recorded a positive ratio of 90.74%."

This content was produced with the assistance of AI translation services.