Shinsegae Department Store, From Children's Toys to Products for 'Kidults' All in One Place

[Asia Economy Reporter Lim Hye-seon] Shinsegae Department Store has gathered everything from toys that children love to products favored by 'kidults' in one place to promote enjoyable home-stay life.

Shinsegae Department Store will showcase the 'Play at Home' theme at the 7th-floor event hall and event space of the main store until the 6th of next month. Various contents such as large figures, coloring books, and balloon decoration are gathered together. Brands like Brio, Playmobil, Oh My, and Play Forever are expected to participate.

First, in the center of the event hall, an experience zone where children can directly enjoy 'Brio Train Play' has been prepared. It is a place where you can not only play with train toys but also purchase them simultaneously.

Representative products are sold at a 20-30% discounted price. These include the Police Transport Train Set for 54,400 KRW, Musical Caterpillar for 49,600 KRW, and Fire Helicopter for 25,600 KRW.

There is also an event for 'kidult' adults. Large figures from 'Playmobil' will be exhibited. A large-sized figure about 1.5m tall, approximately 20 times bigger than regular Playmobil figures, will be showcased to provide customers with great memories.

The coloring brand 'Oh My' has prepared a coloring drawing book decoration event, and a track displaying mini classic cars and imported electric trains has been installed to add to children's enjoyment. In one corner of the event hall, Haribo jelly, loved by both adults and children, is also sold to delight the taste buds.

In the separately prepared 7th-floor event space, a special event will also be held. A splendid 'Balloon Art' that can be decorated for small-scale events at home will be presented to department store customers. Customers can actually have the balloons they want made and receive assistance with purchases.

The premium kids English membership club 'Pro Mom Kinder' will also provide one-day experience tickets. Discounts ranging from 10 to 30% depending on the number of months are also offered. A personalized balloon decoration experience class with native English teachers has been prepared.

Lee Jung-wook, the head of Shinsegae Department Store's main branch, said, "We have gathered various items in one place to help customers spend the prolonged home-stay more meaningfully," adding, "We will do our best to ensure customers can shop safely with differentiated content."

This content was produced with the assistance of AI translation services.