Trot Singer Lim Young-woong as 'Onsu Mat' Model... 'Navien Mate'

Kyungdong Navien
Promotional Activities with Existing Exclusive Model Actor Yoo Ji-tae

Singer Lim Young-woong (Photo by Kyungdong Navien)

[Asia Economy Reporter Kim Daeseop] Kyungdong Navien announced on the 28th that it has appointed trot singer Lim Young-woong as its exclusive promotional model.

With this appointment, Lim Young-woong will serve as the new model for the premium hot water mat brand 'Navien Mate.' Starting next month, he will participate in Kyungdong Navien's digital advertisements and various promotions.

Kyungdong Navien also decided to maintain its contract with actor Yoo Ji-tae, who has been continuously active as an exclusive promotional model for condensing boilers since 2016. To expand consumer-friendly communication that appeals to both middle-aged and younger generations, the company plans to showcase the existing model Yoo Ji-tae and the new model Lim Young-woong on different channels.

Actor Yoo Ji-tae (Photo by Kyungdong Navien)

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "An exclusive model is the face that represents the brand," adding, "Actor Yoo Ji-tae, who has a family-oriented and exemplary image, and singer Lim Young-woong, who has an honest and upright image, align well with Kyungdong Navien's brand direction."

This content was produced with the assistance of AI translation services.