WEMAKEPRICE, Ippjalbeun Haetnim Sells 12 Items Per Second Through 'Mukbang'

26,000 Concurrent Users... 65,000 Items Sold in 90 Minutes Including Kimbugak, Garaetteok, and Sundae Bokkeum

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice's live commerce promotional event for small business products, "How Far Have You Sold?", conducted with mukbang creator 'Ipjjalbeun Haetnim', has been a success.

Wemakeprice announced on the 28th that the first live broadcast of "How Far Have You Sold?" on the 26th surpassed 65,000 units sold within 90 minutes from 10 PM. This equates to 722 units per minute, or more than 12 units per second.

During the broadcast alone, sales exceeded 300 million KRW. On that day, Ipjjalbeun Haetnim tasted three small business cooperative foods: Cooksomssi Cooperative's stir-fried sundae, Mosichon Cooperative's moshi garaetteok, and Namwon Kim Bugak Cooperative's kim bugak. Over 26,000 viewers simultaneously watched the live broadcast.

This event, a collaboration between Wemakeprice, the Ministry of SMEs and Startups (Small Enterprise and Market Service), and Ipjjalbeun Haetnim, aims to support small businesses affected by the COVID-19 pandemic and will continue every Wednesday at 10 PM until October 28th via live broadcasts.

This content was produced with the assistance of AI translation services.