LG Household & Health Care Launches Silk Therapy Classic

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the hair essence ‘Silk Therapy Classic’ from its professional haircare brand Silk Therapy to keep hair healthy and moisturized during autumn, when hair is prone to splitting and drying due to UV rays and wind.

Silk Therapy Classic is a retro edition of the ‘Silk Therapy Original,’ which has been loved consistently for 29 years since its launch in 1992. The design reinterprets the original packaging with a retro aesthetic.

This product is a highly nourishing intensive damage repair essence that revitalizes the texture, shine, and curl of dull and brittle hair, strengthening the hair’s foundation. The key ingredient, Silk Therapy Super Anti Damage, combines silk protein, argan oil, and panthenol in an optimal ratio to improve the cuticles of damaged hair and provide moisture, nutrition, and elasticity to hair damaged by frequent heat styling tools.

In particular, the formula offers deep hydration while absorbing quickly like a serum without clumping, creating a three-dimensional shine from every angle. Additionally, it leaves a refined and sophisticated lingering scent reminiscent of a subtle woody floral perfume inspired by nature.

A Silk Therapy representative stated, “After the hot summer, as dry winds begin to blow, hair requires careful management. Prolonged exposure to intense UV rays can make hair thin and brittle, so consistent home care in daily life can restore hair to a healthy state.”

This content was produced with the assistance of AI translation services.