Ob Beer Unveils New CI Reflecting Commitment to Innovation

[Asia Economy Reporter Choi Saeng-hye] OB Beer announced on the 26th that it will unveil a new CI (Corporate Identity).

The new CI, changed for the first time in 11 years, expresses both OB Beer's tradition and its commitment to innovation for the future. Using OB Beer's unique 'OB' symbol, it emphasizes the historical significance of the name 'OB,' which has become synonymous with beer, as well as the industry's representation. Additionally, the design where the 'O' and 'B' intersect symbolizes 'connection' and 'harmony.' The softened and simplified Korean font for '오비맥주' reflects a modern and future-oriented image.

An OB Beer official stated, "The new CI was created to embody the tradition and passion for the future of OB Beer, the country's top beer company with nearly 90 years of history," adding, "OB Beer will continue to rapidly respond to the rapidly changing market environment through constant innovation and maximize competitiveness in both domestic and international markets."

OB Beer's new CI will be gradually applied from next month on the OB Beer website and social network service (SNS) channels.

This content was produced with the assistance of AI translation services.