Chinese Popular Mukbang Channel 'Feichi'
Allegations Arise That Parents Forced 3-Year-Old Child to Do Mukbang
3-Year-Old Child Weighs 35kg... Seen Unable to Control Body Movement

A clip of Chinese mukbang 'Feichi' eating noodle dishes. / Photo by Internet community capture

A clip of Chinese mukbang 'Feichi' eating noodle dishes. / Photo by Internet community capture

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[Asia Economy Reporter Lim Juhyung] Allegations have surfaced that a parent in China abused their daughter by forcing her to do "mukbang" (broadcasting eating).


On the 25th, according to Chinese media such as 'Hubei Daily Network' and 'Pengpai News,' the "Feichi" social network service (SNS) account, famous locally for mukbang, was shut down after receiving severe criticism from Chinese netizens.


Feichi is a broadcast mainly featuring a 3-year-old girl doing mukbang. Recently, images of the girl's rapid weight gain spread on SNS and online communities, raising suspicions that the parents were forcing the child to do excessive mukbang.


Feichi was first launched on October 19, 2018, on the Chinese video platform "Xigua Spin." At that time, the parents mainly posted videos of the child playing or eating, but as the eating scenes on Feichi gained popularity, the main content shifted to mukbang.


Over the past two years, the Feichi account gained huge popularity, with some videos reaching 550,000 views. In particular, the parents fed the child high-calorie foods such as hamburgers and fried chicken, reportedly causing the 3-year-old girl's weight to increase to 35 kg. The average weight for a 3-year-old girl is about 12.5 to 14 kg. Actual Feichi videos show scenes where the girl appears unable to walk properly due to being overweight.


Children with 페이치 accounts have recently experienced a rapid increase in weight while conducting 'mukbang' broadcasts. In some videos, they were seen struggling to control their bodies due to being overweight. / Photo by Internet Community Capture

Children with 페이치 accounts have recently experienced a rapid increase in weight while conducting 'mukbang' broadcasts. In some videos, they were seen struggling to control their bodies due to being overweight. / Photo by Internet Community Capture

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Chinese netizens expressed concern about the girl's health and raised suspicions of child abuse by the parents. It is alleged that the parents forced an excessive diet on the child to earn advertising revenue from the videos. As the controversy grew, the Feichi mukbang account has now been closed.



Meanwhile, in China, regulations on mukbang have been strengthened recently following President Xi Jinping's directive to "eradicate food waste." According to the state-run media Xinhua News Agency, President Xi instructed on the 11th, "The phenomenon of food waste is heartbreaking," and emphasized, "Food waste must be firmly prevented." Subsequently, the National People's Congress (NPC), China's legislative body, immediately began legislative procedures to regulate mukbang. The NPC Standing Committee's Legislative Affairs Commission has established a team for legislative work related to food waste and is reviewing related legislative policies.


This content was produced with the assistance of AI translation services.

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