LG Electronics to Launch 'WashTower' Overseas Next Month, Introduced at IFA 2020

LG Electronics announced on the 25th that it will officially launch the LG Tromm WashTower overseas next month.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics announced on the 25th that it will showcase its all-in-one washer-dryer, the 'LG Tromm WashTower,' at IFA 2020 held in Germany next month, and then officially launch it overseas.

LG Electronics plans to introduce the WashTower at IFA 2020, which will be set up as a 3D virtual exhibition hall from the 2nd of next month. Anyone can access and experience it through the LG Electronics global website on PC or mobile.

LG Electronics explained that after IFA 2020, starting from the end of next month, it plans to introduce the WashTower in 10 countries including the United States, China, France, and Canada by the first half of next year. The WashTower, which was first introduced domestically in April this year, continues to gain popularity, surpassing cumulative sales of 10,000 units within a month of its launch.

The WashTower is a one-body washer-dryer that integrates a washing machine and dryer into a single unit. It is equipped with TrueSteam, applied to various LG steam appliances such as dryers, stylers, and dishwashers. TrueSteam, made by boiling water at 100°C, is effective not only for deodorization and sterilization but also for reducing wrinkles in fabrics. Including TrueSteam, LG Electronics has registered over 1,000 steam-related patents domestically and internationally to date.

The steam sterilization course of the dryer installed in the WashTower removes not only harmful bacteria but also viruses. According to tests by the Industry-Academic Cooperation Foundation of Chonnam National University, this course eliminated 99.99% of viruses including Influenza (H1N1), Influenza A (H3N2), Entero (PEA), Adeno (ICHV), and Herpes (IBRV). Additionally, the steam-specialized course of the dryer can manage clothes and bedding comfortably not only when drying wet laundry but also for general care. These courses have been verified by the Korea Apparel Testing & Research Institute (KATRI) to remove 99% of odors such as sweat smell embedded in fabrics.

The AI DD (Direct Drive) washing machine of this product detects the weight of the clothing and, using big data, identifies the fabric type to autonomously select the optimal motion among LG Electronics' unique 6-motion washing methods. For example, for delicate fabrics, it washes using shaking and kneading motions to protect the fabric.

Moreover, when the washing machine transmits the washing course used to the dryer, the dryer automatically sets the most suitable drying course. Also, the product’s ‘One Shirt Course’ completed washing and drying in 35 minutes, as tested by the global certification body Intertek.

Ryu Jae-cheol, Vice President and Head of the Living Appliance Business Division at LG Electronics H&A Business Division, said, “Overseas customers will experience a new washing and drying culture and enjoy a different level of value through the LG WashTower, an all-in-one washer-dryer with a unique one-body design and differentiated functions.”

This content was produced with the assistance of AI translation services.