Only at SSG.com... 'Roger Vivier' and 'Le Wiken' Now Available

[Asia Economy Reporter Seungjin Lee] SSG.com is increasing the number of exclusive brands to strengthen product competitiveness and differentiation.

SSG.com announced on the 24th that it will be the first in Korea to launch the French luxury designer brand ‘Roger Vivier’ online.

‘Roger Vivier’ is a luxury brand created by the master shoemaker ‘Monsieur Roger Vivier,’ who introduced the ‘stiletto heel’ for the first time in Western fashion history. It has gained popularity as more famous Korean celebrities wear it.

SSG.com will offer a total of 26 products, including bestsellers from ‘Roger Vivier.’ Notable items include the pump models ‘Belle Vivier’ and ‘Trumpet,’ as well as the sneaker model ‘Vibe Run.’ Product quality assurance and after-sales service (A/S) will be provided under the same standards as offline stores.

Currently, ‘Roger Vivier’ operates mainly offline stores located in major department store luxury sections in Korea. SSG.com plans to expand the product range by adding about 70 more items by early next year and will also introduce exclusive products.

Going forward, SSG.com intends to further solidify its leading image as a ‘fashion hub’ by actively pursuing partnerships with overseas luxury brands and offering exclusive brands and products.

Meanwhile, SSG.com will also start selling the premium living interior platform ‘Le Weekend’ exclusively from the 24th. ‘Le Weekend’ is an online platform curating ‘living’ products such as domestic and imported furniture, lighting, and kitchen items. SSG.com will first introduce 80 items, including the main brand ‘Stay M.’

In particular, the modular furniture brand ‘Stay M’ will exclusively offer the ‘Warm Ivory’ color from its representative product line, the ‘Module Edition Series.’ Modular furniture is a customized furniture type assembled by selecting necessary parts, and this product will be sold at a 5% discount until the 30th.

Additionally, SSG.com has strengthened its product lineup by bringing in various premium brands such as ‘Nomon Clocks,’ ‘Eames Table,’ ‘Opinion Ciatti,’ and ‘Luceplan.’ It also plans to launch the premium construction service ‘Selecterior’ by the end of the year.

Furthermore, since the first half of this year, SSG.com has been implementing a product differentiation strategy by sequentially introducing exclusive brands such as the American luxury brand ‘Saint Rev,’ Hong Kong SPA brand ‘Sixty Eight,’ home interior brand ‘Ace Hardware,’ Spanish jewelry brand ‘P.D. Paola,’ global fashion brand ‘H&M,’ and clean beauty select shop ‘Label C.’

This content was produced with the assistance of AI translation services.