'Auto Brand Week' Held Remotely... New Cars Unveiled for the First Time

[Asia Economy Reporter Kiho Sung] Naver is hosting an online exhibition featuring famous domestic and international car brands. This is a response to the reduced opportunities for offline car brand experiences due to the prolonged COVID-19 pandemic. Since new cars will also be introduced, it is expected to be a good option for customers considering vehicle purchases.

According to the automotive industry on the 22nd, Naver will hold the online car brand special exhibition "2020 Naver Auto Brand Week" for 10 days from the 24th of this month to the 2nd of next month.

This event will feature well-known domestic and international car brands such as Hyundai, Kia, Toyota, Lexus, and Land Rover. Additionally, it will be composed of official content directly produced by these five brands.

New cars will include a video of the new Defender, which Land Rover is launching for the first time in Korea. Lexus and Toyota will also hold exhibitions themed around electrification technology. Furthermore, various content about each company's products, eco-friendly technologies, and history will be provided.

In particular, through live broadcasts on the "Auto Brand Week" page, users can experience the brands' cars more vividly and obtain real-time information about the products.

Lee Tae-ho, Naver Auto Leader, said, "In a situation where face-to-face contact is difficult due to COVID-19, this allows car brands to connect with customers and provides users with the information needed to purchase new cars. Since it is conducted online, we expect users to experience the special exhibition more safely and uniquely through diverse content."

This content was produced with the assistance of AI translation services.