AK Plaza Launches Pre-Order Sales for Chuseok Gifts

[Asia Economy Reporter Seungjin Lee] AK Plaza, operated by Aekyung Group, will begin pre-order sales of Chuseok gift sets for 25 days from the 21st to September 13th.

AK Plaza expects the purchase rate of Chuseok gifts to increase compared to previous years due to the ongoing social distancing atmosphere caused by the novel coronavirus infection (COVID-19), and has strengthened the quantity and quality of products. In addition, reflecting social trends, various gift sets have been prepared, including special hygiene-related gifts in collaboration with its affiliate Aekyung Industrial.

First, the ‘AK Signature’ sets, which only select products with the highest quality, have been prepared in various ways. These include the Gae-gun Hanwoo premium set (800,000 KRW), Jungtaedo wild abalone set (400,000 KRW), master’s Shine Muscat and peach set (market price), and royal deodeok set (180,000 KRW), all composed of top-grade products from production areas.

For Chuseok, the ‘AK Home Party’ gift sets that provide a rich meal for the whole family have also been prepared. These include Hanwoo rib set (No. 3, 300,000 KRW), family dinner wine set (90,000 KRW), and mixed apple, pear, and Shine Muscat set (market price), among others. Additionally, Hanwoo, fruits, and wine are subdivided into various sets such as ‘Premium,’ ‘Direct from Production Area,’ ‘Small Luxury,’ ‘Sommelier’s Choice,’ and ‘Production Area’ to cater to diverse customer preferences.

Reflecting social trends caused by COVID-19, the ‘AK Deokbun愛 Hygiene Set (27,000 KRW)’ is sold exclusively. The ‘AK Deokbun愛 Set’ was specially prepared through mutual collaboration between Aekyung Group’s lifestyle and beauty company Aekyung Industrial and AK Plaza. The quantity is limited to 2,000 units, and the contents are well composed of ‘Lapsin’ hand sanitizer, disinfectant wipes, hand wash, masks, and more.

Meanwhile, AK Plaza plans to sell Chuseok gift sets through non-face-to-face methods as well. From September 14th to 18th, popular products by genre such as dried persimmons, Korean traditional sweets, jerky, and fruit sommelier sets will be featured on the mobile live broadcast platform ‘Grip.’ In addition, on social network service (SNS) channels such as YouTube, promotional content will be created by visiting production sites of fruits and seafood that will actually be sold as gift sets in stores, capturing on-site sketches.

This content was produced with the assistance of AI translation services.