Imsil-gun, Special SNS Event to Support Local Farms

60 People Drawn, Receive 500g of Imsil Hongshil Red Pepper Powder

Photo by Imsil-gun

[Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Imsil-gun, Jeonbuk, has launched a special support event for local farmers suffering from the triple hardships of the rainy season, heatwave, and COVID-19.

On the 20th, the county announced that it is conducting a special SNS farmer support event through the county office's Facebook and Instagram to cheer on local farmers struggling due to the prolonged rainy season, heatwave, and the spread of COVID-19.

This special event is a surprise giveaway featuring Dolsoe, the promotional model who is a public official of Imsil-gun Office, with premium agricultural product Imsil Hongshil red pepper powder as the prize. The event, which started on the 13th and runs until the 23rd, has already attracted over 1,100 participants as of the 20th.

To participate, users can subscribe to the county office’s YouTube channel ImsilN TV, like posts, like the Facebook and Instagram pages, or tag friends; sharing posts also increases the chances of winning. However, duplicate participation is not allowed.

The county will draw 60 winners among participants and award each with 500g of Imsil Hongshil red pepper powder. Winners will be announced on the 26th via Facebook and Instagram.

In March, the county also held a special event to support self-employed people struggling due to the COVID-19 impact and to revitalize the local economy, which received explosive responses from local small business owners and SNS users.

The event, which offered local gift certificates and specialty products as prizes, was a unique campaign aiming to promote local consumption and cheese products simultaneously, attracting many participants and effectively boosting the cheese brand’s publicity.

Through this Imsil Hongshil red pepper event, the county hopes to provide even a small source of strength to local farmers facing hardships from consecutive adversities such as the rainy season, heatwave, and COVID-19.

A participant named A left a supportive comment saying, “It must be very painful that the crops you worked hard to cultivate suffered great damage due to the rainy season, but please always take care of your health and stay strong,” while B commented, “This COVID-19 situation has made me deeply appreciate all the farmers,” with many other comments expressing encouragement to overcome COVID-19.

This popularity is interpreted as not only the effect of the premium Imsil red pepper prize but also because many SNS users strongly empathize with the desire for local farmers to stay strong.

The county plans to continue designing and presenting various online events to revitalize local agricultural products and the economy, including cheese and red peppers.

County Governor Shim Min said, “As you know well, Imsil red pepper is a nationally famous premium agricultural product, but due to the recent heavy rains, many farmers, including red pepper and peach farmers, are suffering. I thank everyone who has sent support and encouragement through SNS and hope it will be a great strength to the farmers.”

This content was produced with the assistance of AI translation services.