K2 "Targeting 2030 · Expanding Eco-friendly Products"

[Asia Economy Reporter Yujin Cho] Outdoor brand K2 is expanding its eco-friendly product line and strengthening outerwear products such as fleece and short padding to target young customers for the fall and winter seasons.

On the 20th, K2 announced that it will diversify and upgrade materials to expand winter down styles and release a large number of fleece products, which have emerged as essential items for fall and winter, with detailed configurations in materials, lengths, and silhouettes.

Along with this, they plan to mainly showcase the ‘Thin Air Down,’ which proposes a new paradigm of down by applying innovative down compression technology.

In the tech line for outdoor activities, the hiking product line, suitable for light hiking, will be strengthened, and a new ‘FIT U’ series targeting female customers will be introduced.

The eco-friendly product line will also be expanded by applying recycled materials not only to clothing such as T-shirts, fleece, and down but also to accessories. They plan to increase the eco-friendly product line ‘Blue Tree,’ launched last season, to 20% of the total products.

The flagship product, ‘Bichon Reversible Down,’ uses eco-friendly recycled fleece material and allows two styles by wearing it on either the fleece or down side.

Lee Yang-yeop, Deputy Head of K2’s Product Planning Team, said, “Along with expanding eco-friendly products, we plan to target the young customers in their 20s and 30s by planning a variety of trendy short padding and fleece products,” adding, “We will present a significantly changed appearance through new products that incorporate new technology and styles.”

Meanwhile, K2 is running an ‘Early Bird Promotion’ offering up to 30% discount on new fleece and down purchases until the 20th of next month.

This content was produced with the assistance of AI translation services.