Shinsegae Food Launches 'Haemul Nurungji' Convenient Snack for Home Drinking Enthusiasts

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 20th that it will launch a ready-to-eat side dish for 'home drinking' consumers called ‘Olban Hanjan Halle Haemul Nurungji’.

Since last year, Shinsegae Food has gained attention as its three ready-to-eat side dishes?‘Olban Hanjan Halle Dongpayuk’, ‘Gambas’, and ‘Bulnan Maneul Jokbal’?launched in collaboration with GS Retail, have become popular products due to their reasonable price around 6,000 won, restaurant-level taste, and easy microwave cooking method.

Moreover, due to the recent impact of COVID-19 and the longest rainy season on record, the number of home drinking consumers has significantly increased, with sales of ready-to-eat side dishes rising by 25% last month compared to June. In particular, Shinsegae Food expects the home drinking trend to continue as social distancing measures are strengthened and dining out is discouraged, so it has expanded its lineup of small-pack, ready-to-cook side dishes in collaboration with GS Retail.

‘Olban Hanjan Halle Haemul Nurungji’, released through the collaboration between Shinsegae Food and GS Retail, is a product that allows consumers to enjoy the deep flavor of savory glutinous rice nurungji boiled together with chewy seafood such as shrimp and squid. It also contains various vegetables like bamboo shoots, bok choy, and mushrooms to offer a diverse texture. Especially, with a special sauce made from a recipe by a Shinsegae Food chef, consumers can enjoy the authentic Chinese-style seafood nurungji taste just like at a high-end Chinese restaurant. The cooking method is simple: remove the paper packaging and heat the container in the microwave for 2 minutes 40 seconds to 3 minutes 30 seconds. It is sold at GS25 convenience stores nationwide for 6,900 won.

This content was produced with the assistance of AI translation services.