Lotte Homeshopping Launches 'Paul & Joe · Jill by Jill Stuart'

[Asia Economy Reporter Lim Hye-sun] Lotte Homeshopping announced on the 20th that it will launch contemporary brands such as the French brand 'Paul & Joe' and the American brand 'Jill by Jill Stuart' ahead of the fall and winter (F/W) season.

Lotte Homeshopping explained, "About 40% of fashion sales are accounted for by customers in their 30s and 40s," adding, "As preferences for brands reflecting global trends such as famous designers from fashion hubs like Paris and New York and participation in fashion weeks increase mainly among people in their 30s and 40s, we planned to launch new brands."

'Paul & Joe,' introduced for 145 minutes starting at 10:25 AM on the 22nd, is a French contemporary brand that participates in the Paris collection every season. It is favored by celebrities worldwide, including Catherine, Duchess of Cambridge. The broadcast will feature a total of four items, including three types of 'volume shirts' using dot patterns and a 'metal knit coat' made with Italian yarn. At the pre-launch event held on the 15th on the representative fashion program 'The L Show,' two launch products, including the 'knit cardigan set,' sold out within about 30 minutes, with total sales of 15,000 sets and order amounts exceeding 1 billion KRW.

The New York designer brand 'Jill Stuart's young casual brand 'Jill by Jill Stuart' uniquely expresses New York sensibility and is popular among young people worldwide. It is also available in major domestic department stores. During the broadcast on the 16th, two new denim products were introduced, selling 5,000 sets.

This content was produced with the assistance of AI translation services.