Development of Tourist Routes at Incheon Filming Locations of Hallyu Dramas like 'Itaewon Class'

The large shopping mall 'Triple Street' in Songdo International City, Incheon, which was the filming location of the drama 'Itaewon Class'.
[Photo by Incheon Tourism Organization]

[Asia Economy Reporter Park Hyesook] The Incheon Tourism Organization is developing drama filming locations set in Incheon into tourist courses.

The organization plans to provide information through its official SNS and other online channels so that foreign tourists can easily find Incheon filming locations featured in Korean Wave dramas, and actively promote these filming locations by developing them into tourist courses.

The recently concluded popular drama "It's Okay to Not Be Okay" was filmed at Art Platform and Lighthouse located in Jung-gu, Incheon.

Additionally, "Crash Landing on You" was filmed at Seonnyeo Rock Beach in Yeongjongdo, and "Itaewon Class" was shot at the large shopping mall Triple Street in Songdo International City, among various other tourist resources in Incheon.

Korean Wave dramas are reported to be especially popular in Japan.

The top three spots in Netflix Japan's TOP 10 TV programs are occupied by "It's Okay to Not Be Okay," "Crash Landing on You," and "Itaewon Class." Riding the Korean Wave, popular content such as "Goblin," which aired in 2016, is also ranked high, drawing much interest even in dramas produced in the past.

In line with this trend, the organization is developing Incheon travel products featured in dramas in collaboration with major Japanese travel agencies as a strategy to revitalize tourism using Korean Wave dramas.

Furthermore, marketing will be conducted through online live broadcasts in the second half of the year, and videos combining drama content and regional promotion will be produced to actively showcase the charm of Incheon as a Korean Wave city.

An official from the Incheon Tourism Organization stated, "We will continuously provide content about major filming locations in Incheon featured in dramas that are sparking a second Korean Wave boom, enhancing the image of Incheon as a tourist city."

This content was produced with the assistance of AI translation services.