11st Partners with Tvenjers to Launch 'Ppongjeolmi'

[Asia Economy Reporter Minyoung Cha] Commerce portal 11st announced on the 19th that it will launch an exclusive injeolmi set called ‘Ppongjeolmi,’ planned in collaboration with the trending ‘T벤져스’ trio.

This product is a collaboration between trot singer ‘Yoo Sanseul,’ the lyricist and composer trio ‘T벤져스’?ParkToben, Jaksin, and JungChart?who created popular trot songs like ‘Durijuwa,’ the SNS-famous injeolmi specialty store ‘NyamNyam Tteokjip,’ and 11st.

Kim Sanggu, MD of the New Product Planning Team who planned this product, said, “As trot has rapidly emerged as a popular genre that resonates even with the millennial generation, we wondered what it would be like to incorporate the quirky yet addictive personality of trot into a product, which led to this unique item. We hope it will communicate with all age groups as ‘content’ that captures trends, beyond just being a simple ‘tteok’ product.”

The ‘Ppongjeolmi’ box, made by adding mulberry leaf powder to brown rice injeolmi, consists of three packs of 200g (8 pieces) each and a T벤져스 autographed sticker. Sales start on the 19th, with a limited quantity of 4,000 units priced at 11,000 KRW for the first batch. It will be safely delivered with an ice pack included in an icebox.

Meanwhile, on T벤져스’s official YouTube channel, Jammix Studio, content was released showing T벤져스 tasting Ppongjeolmi and composing the Ppongjeolmi song ‘Tteogijuwa.’

This content was produced with the assistance of AI translation services.