HiteJinro Launches Max Germany Special Hop 2020

[Asia Economy Reporter Choi Saeng-hye] Max's Special Hop Edition, which offers a unique beer flavor using various hops from around the world, is back.

HiteJinro announced on the 19th that it will release a limited quantity of 'Max German Special Hop 2020,' a limited edition of Max, Korea's first 100% all-malt beer, on the 21st.

This edition selected the German Special Hop, which has been released three times and received the most love among the 10 Special Hop Editions released so far. The canned product will be launched at the original Special Hop price from 11 years ago to repay consumers' affection.

'Max German Special Hop 2020' perfectly embodies the authentic German Bavarian style beer by maximizing the fresh and delicate aroma of hops from the Hallertau region in Germany. Additionally, the concept of Special Hop is reflected on the can, applying a design using the German flag to evoke the image of authentic German-style all-malt beer.

The alcohol content is 4.7%, and it will be released in two can sizes (355ml, 500ml) and draft beer (20ℓ). It can be purchased at large supermarkets, and the draft beer will be sold exclusively at about 300 stores nationwide through joint marketing with Crown Hop.

This content was produced with the assistance of AI translation services.