World TV Market Share in Q2: Samsung Electronics Dominates with 30% Leading Position

[Asia Economy Reporter Changhwan Lee] Samsung Electronics has maintained its number one position in the global TV market with a high market share, led by premium products such as QLED TVs.

According to global market research firm Omdia on the 19th, the global TV market sales (shipments) in the first half of this year totaled 91.872 million units, and sales amounted to $39.753 billion, down 7.7% and 17.8% respectively compared to the first half of last year.

The TV market shrank compared to last year due to the impact of the novel coronavirus disease (COVID-19) and the cancellation of major events such as the Olympics.

Despite the contraction of the TV market, the strong performance of Korean companies stood out. Samsung Electronics recorded a 30.0% market share by value in the global TV market in the second quarter of this year.

Samsung Electronics has demonstrated strong competitiveness by maintaining a market share in the 30% range for five consecutive quarters from the second quarter of last year to the second quarter of this year.

In particular, Samsung Electronics’ sales in the 75-inch large-screen TV market grew nearly 20% compared to the previous quarter, recording a market share of over 50% in the second quarter as well. In the key battleground of North America, it held a 65.5% market share, and in Europe, 54%.

Samsung Electronics’ premium product line, QLED TVs, sold 1.4 million units in the second quarter, a 28.2% increase compared to 1.09 million units in the same period last year. Total QLED sales reached 1.69 million units in the second quarter this year, up 40.4% from 1.2 million units in the second quarter last year.

Following Samsung Electronics, LG Electronics ranked second with a 15.3% market share. Although sales of the premium OLED TV slightly decreased, LG maintained its second place position.

China’s TCL followed LG with 8.6% for third place, and Japan’s Sony ranked fourth with 8.1%. Although TCL’s market share by value in the second quarter was only 8.6%, its share by volume was 12.7%, surpassing LG for the first time in the global market to claim second place.

This content was produced with the assistance of AI translation services.