Gwangju Shinsegae "Prepare Your Winter Clothes Cheaply in Advance"

Planning for Fall and Winter Product Promotions

[Asia Economy Honam Reporting Headquarters, Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is launching winter outerwear sales in the middle of summer.

According to Gwangju Shinsegae on the 18th, this year the arrival of new fall products is about 1 to 2 weeks earlier than usual, creating an atmosphere of preparing for autumn.

Accordingly, Gwangju Shinsegae quickly planned fall and winter product events in the middle of midsummer to attract customers.

Gwangju Shinsegae is exclusively planning and presenting the ‘fleece,’ which emerged as a mega trend item in last year’s fall and winter, in collaboration with global brands National Geographic and Columbia as a limited edition.

Fleece, also called “ppolgeori” or “fleece,” refers to a warm fabric made by processing polyester material to look like sheep’s wool on the surface.

Since last year, it has gained popularity mainly among customers in their 20s and 30s for its warmth and design comparable to padding, contributing to the overall growth of the sportswear genre.

First, the fleece jacket exclusively offered with National Geographic is the Wilsony fleece jacket, which established itself as a representative product last year, available for 199,000 KRW.

On the 19th, the global sportswear brand Columbia will also offer the ‘Helvetia Fleece T-shirt’ for 79,000 KRW.

Kim Kyung-jun, head of the sportswear team, said, “We expect more customers to prepare for autumn,” adding, “We will continue to introduce differentiated products unique to Shinsegae.”

This content was produced with the assistance of AI translation services.