Large Life and Non-Life Insurers Performed Well Despite COVID-19
'Hit to Face-to-Face Sales' Concerns Over Negative Growth vs. Opposite
Long-Term Life Insurance, Non-Face-to-Face Sales, Bancassurance 'Secrets'
[Asia Economy Reporter Oh Hyung-gil] Despite the impact of the novel coronavirus infection (COVID-19), the premium income of major life and non-life insurance companies in the first half of the year increased significantly compared to the same period last year. This result is the exact opposite of concerns that face-to-face sales would shrink and lead to negative growth due to COVID-19.
It is interpreted that strategies quickly adapted to the COVID-19 era, such as increasing the sales of long-term insurance or expanding non-face-to-face sales, were effective.
According to the semi-annual reports disclosed on the 18th by the five major life insurers and five major non-life insurers, the premium income they earned in the first half of the year recorded 65.2522 trillion KRW. This is a 6.0% increase compared to 61.5524 trillion KRW in the same period last year.
The premium income of the five major life insurers was 31.393 trillion KRW, up 4.5% compared to the same period last year.
However, the results varied by company. The best performer was Hanwha Life. Hanwha Life’s premium income reached 7.1378 trillion KRW, growing by a remarkable 14.5% compared to the same period last year. The general account premium income increased by 6.8% year-on-year to 5.046 trillion KRW.
Among these, protection-type insurance premiums accounted for 2.97 trillion KRW, making up 59%. The corporate insurance market, including retirement pensions, also expanded, and non-face-to-face sales through online channels and bancassurance product sales increased.
Kyobo Life (6.2097 trillion KRW) and Tongyang Life (2.518 trillion KRW) also increased by 9.3% and 9.5%, respectively. It is interpreted that premium income increased as they expanded sales of long-term insurance instead of whole life insurance, which is a core product of life insurers.
Samsung Life, the industry leader, showed a slowdown. Samsung Life’s premium income in the first half was 12.1818 trillion KRW, down 1.2% from 12.3339 trillion KRW in the same period last year. NongHyup Life also decreased by 4.2%, from 3.4943 trillion KRW to 3.3457 trillion KRW.
Samsung Life explained, "Due to the impact of COVID-19, new contract volumes decreased, the proportion of health products shrank, and the assumption for asset yield was lowered due to a decline in market interest rates, resulting in a decrease in new contract value." They added, "New contract margins also fell to about 49% for the same reasons but improved in the second quarter compared to 45% in the first quarter."
Samsung and NongHyup Life 'Slowdown'... Premium Income of 5 Major Non-Life Insurers Up
In the case of the five major non-life insurers, premium income increased evenly. The premium income of the five non-life insurers in the first half was 33.8592 trillion KRW, up 7.4% from 31.5146 trillion KRW in the same period last year.
During this period, Samsung Fire & Marine Insurance’s premium income was 9.9332 trillion KRW, up 4.2% from the same period last year. Hyundai Marine & Fire Insurance (7.1267 trillion KRW) and DB Insurance (6.8429 trillion KRW) grew by 7.5% and 7.9%, respectively. KB Insurance recorded 5.467 trillion KRW, up 6.3% from last year, and Meritz Fire & Marine Insurance achieved a sharp increase of 15.7% to 4.4894 trillion KRW.
Initially, the insurance industry widely expected that the COVID-19 crisis would severely impact business operations.
The Korea Insurance Research Institute even predicted that life insurance premium income this year would decrease by 1.8% compared to the previous year due to a slowdown in the growth of protection-type insurance and a continued decline in savings-type insurance.
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An industry official said, "Some insurers overcame the contraction of face-to-face sales by significantly securing exclusive agents," but added, "As a second wave of COVID-19 is expected, difficulties in sales are anticipated in the second half of the year as well, so focus should be placed on managing existing contracts."
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