Ssangyong Motor Opens Showrooms in Kuwait and Iraq... "Rebuilding Global Sales Network"

[Asia Economy Reporter Kiho Sung] SsangYong Motor announced on the 18th that it is reorganizing its global sales network in relation to the novel coronavirus infection (COVID-19) and preparing for the post-COVID-19 era.

SsangYong Motor has begun rebuilding its sales network in the Middle East region, where it is seeking to re-enter the market through the selection of new dealerships, such as opening a 91-pyeong (approximately 300 square meters) directly operated exclusive showroom in Kuwait on the 10th (local time) and opening a directly operated showroom in Baghdad, Iraq, later this month.

In the Middle East region, including Kuwait and Iraq, COVID-19 cases are rapidly increasing, so instead of official showroom openings and launch events, the company plans to focus on non-face-to-face marketing through newspapers, online platforms, and social networking services (SNS) to enhance brand awareness.

Additionally, SsangYong Motor's UK dealership has relocated its headquarters from Luton, Bedfordshire to Swindon, Wiltshire. With expanded parking lots and parts logistics warehouses, and being closer to the import ports of Bristol and Royal Portbury Dock, the company expects more efficient distribution services.

A SsangYong Motor official stated, "As the economic downturn due to COVID-19 is prolonged, rather than focusing on immediate sales expansion, we will review the overall sales environment and strengthen sales capabilities. We will also work to enhance brand awareness through non-face-to-face channels and prepare to respond flexibly to market conditions after the end of COVID-19."

This content was produced with the assistance of AI translation services.