Ottogi Launches 'I'm Stick Jam' for Convenient Single-Serve Packaging Enjoyment

[Asia Economy Reporter Lee Seon-ae] Ottogi announced on the 18th that it has launched ‘I'm Stick Jam,’ a more convenient jam product with single-use individual packaging.

With the recent increase in single-person households, consumer demand for small-quantity products has grown, leading to heightened interest in jam products that can be easily and conveniently spread on bread.

Ottogi’s ‘I'm Stick Jam’ is a single-use stick jam that is easy to eat, store, and use, differentiating itself from existing products that required spoons or knives.

‘I'm Stick Jam’ comes in a slim stick form that can be taken out one by one from the box, allowing users to squeeze it directly onto bread without the hassle of opening glass jars or washing spoons. As a small-quantity product, it is ideal for outdoor activities such as picnics and camping, and its single-use packaging makes it convenient for cafes and buffets to serve easily. The red strawberry jam can be easily squeezed onto toast or crackers, making it fun to draw pictures with jam together with children. One ‘I'm Stick Jam’ contains just the right amount for one slice of bread, making it easy to enjoy without any burden. It can also be used to create various drinks such as strawberry latte and strawberry ade when combined with yogurt, milk, or sparkling water.

An Ottogi representative said, "We have launched ‘I'm Stick Jam,’ which is easy to use with individual packaging,” adding, “It will be even more convenient to enjoy with one bread and one jam."

Meanwhile, Ottogi Jam has been steadily loved by consumers based on its long-standing technology since launching the country’s first mass-produced preserve jam in 1985 and celebrating its 35th anniversary in 2020. Ottogi plans to release various new products, including ‘I'm Stick Jam Apple.’

This content was produced with the assistance of AI translation services.