Meal Kits and Reading at Once... GS Fresh Mall Unveils Unique Products with 'Millie's Library'
Special edition products Shine Muscat (left), Ruby Apple (center), and Mandarin Orange launched by GS Fresh Mall in collaboration with Millie's Library. (Photo by GS Retail)
View original image[Asia Economy Reporter Seungjin Lee] GS Retail’s online shopping mall ‘GS Fresh Mall’ and meal kit brand ‘Simply Cook’ are partnering with the reading platform ‘Millie’s Library’.
GS Retail announced that it will operate a limited edition special product, ‘It’s Okay to Just Overflow,’ until the end of October, allowing customers to enjoy food shopping and reading at once through non-face-to-face shopping. This product was planned to provide customers with a unique pleasure by combining online shopping and reading in an unusual way, in line with the continuously growing non-face-to-face consumption trend.
GS Fresh Mall applied illustrations from author Baek Young-ok’s essay ‘It’s Okay to Just Overflow’ on the product packaging. By providing the sensibility of reading along with a one-month subscription to Millie’s Library, GS Retail expects high customer interest.
The products being launched include three fruit packages and two popular Simply Cook items: Ham-Loaded Budae Jjigae and Cobb Salad with Caesar Dressing, totaling five types. The fruit package products are composed of Shine Muscat (around 800g), Mandarin Orange (1.3kg), and Ruby Apple (1.3kg), each priced at 19,800 KRW. Simply Cook’s Ham-Loaded Budae Jjigae is priced at 12,500 KRW, and Simply Cook’s Cobb Salad with Caesar Dressing is 13,500 KRW. Customers who purchase each product will receive a one-month free subscription to ‘Millie’s Library.’
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GS Fresh Mall is holding a stamp event to celebrate the launch of the ‘Millie’s Library’ special edition product until September 17. Prizes include 1st place: one-year subscription to Millie’s Library (3 winners), 2nd place: the book Hello, My Red-Haired Anne (30 winners), 3rd place: special edition bottles with book quotes (1,000 winners), and 4th place: Simply Cook discount coupons (1,500 winners). An additional prize event will be held for customers who post certification of the package design or edition bottle on social network services (SNS) with the hashtag ‘#JustOkay.’
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