DS Hosts 'French Art Day' Event, a French Culture and Arts Experience Brand

DS 3 Crossback E-Tense (Photo by DS Automobiles)

[Asia Economy Reporter Kim Ji-hee] PSA Group's premium brand DS Automobiles will hold a brand experience event, "French Art Day," on the 22nd of this month, where participants can enjoy French cultural and artistic experiences along with test drives. This event will particularly focus on fashion.

Held every two months, French Art Day is a customer invitation event that combines a French culture and art docent program with test drives, designed to expand brand experience.

The French Art Day, taking place at the DS Store Gangnam on the 22nd, will feature a French fashion talk show with designer Kim Mi-hyun, who graduated from a French fashion school and launched the women's wear brand "S.MI-EUR." The discussion will focus on the intersection of DS, inspired by French haute couture, and French fashion.

The event will be held three times: at 11 a.m., 2 p.m., and 4 p.m. Test drives will be available for the premium compact SUV "DS 3 Crossback" and the pure electric version "DS 3 Crossback E-Tense," which has been available for pre-order since last month. Customers wishing to participate can apply through the DS website or showroom by 4 p.m. on the 21st.

Special promotions are also offered. When purchasing a DS 3 Crossback using PSA Finance, customers can receive a promotional discount of 3 million KRW and purchase through the Sonax Care Program or a 36-month interest-free installment plan. Customers who take delivery in August will receive one year of tire insurance, a 3-inch miniature of the DS 3 Crossback, and accommodation vouchers usable at six Lotte City Hotels nationwide or a two-person meal voucher at a premium restaurant.

DS plans to ensure customer safety by thoroughly implementing preventive measures against COVID-19 during this event.

This content was produced with the assistance of AI translation services.