BAT Korea Launches 'Dunhill Summer Crush'

[Asia Economy Reporter Lee Seon-ae] BAT Korea announced on the 10th that it has newly launched ‘Dunhill Summer Crush,’ the first king-size double capsule product of the Dunhill brand, and started sales through convenience stores and general tobacco retailers nationwide.

Dunhill Summer Crush is a new product that follows the super slim type fine cut double capsule product first introduced in the first half of this year, applying two flavored capsules simultaneously in a king-size menthol cigarette. It features two capsules with sweet and refreshing flavors inserted into the filter, allowing consumers to choose an optimized taste according to their personal preferences and tastes.

President Kim Eun-ji said, “Following the great response to the super slim type fine cut double capsule product launched targeting modern and trendy smoking consumers, we are introducing the double capsule new product for the king-size product line for the first time. We will not only promote Dunhill’s new brand image that is younger and more dynamic but also provide adult smoking consumers who enjoy sophisticated and sensory smoking experiences with unprecedented taste and experience.”

The product’s packaging with intense colors represents the young and dynamic image of ‘Dunhill Summer Crush,’ which matches the summer season. The green color symbolizing sweetness and the orange color symbolizing freshness harmonize to visualize the feeling of two scents spreading in the mouth. In addition, the inner RELOC cover of the cigarette pack, which optimally maintains the flavor of the cigarette, is applied with vivid and intense colors to add a special touch unique to the Summer Crush product.

The tar and nicotine content of Dunhill Summer Crush are 3.0mg and 0.20mg respectively, and to commemorate the launch of the new product, it will be sold at a special launch price of 4,000 won at convenience stores and tobacco retailers nationwide starting today.

This content was produced with the assistance of AI translation services.