KT Launches 'MU:Z', a Music Service for Olleh TV Viewers
Partnering with a Music Agency to Provide Music-Focused Content Services Targeting the MZ Generation
KT model is introducing the music service 'MU:Z' available on Olleh TV.
[Photo by KT]
[Asia Economy Reporter Kim Heung-soon] KT announced on the 9th that starting from the 10th, it will launch 'MU:Z,' a music service on Olleh TV that brings together music-related services such as music videos, audio channels, popular YouTube music content, and karaoke applications.
MU:Z offers ▲ over 11,100 high-definition music videos for free ▲ live broadcasts of audience-free untact concerts ▲ around 500 exclusive idol original contents on IPTV ▲ and about 230 high-definition music-specialized contents called 'GEMS,' jointly produced by Seezn and Genie Music.
KT has partnered with 21 major music agencies to provide exclusive specialized content from artists belonging to those agencies only on Olleh TV. It also features personalization functions allowing users to 'follow' and 'like' their favorite artists. Additionally, a dedicated player is provided to enable infinite repeat or random play of favorite music videos.
On MU:Z, the hotel vacation story of 'WEi' members, who debuted from Produce 101 and are about to debut, titled 'WEi Friends: Suspicious Hotel Vacation,' will be released first on the 10th. 'Camping Bro,' featuring the healing camping story of the duet singers 'H&D,' will be introduced on the 12th. Furthermore, a total of about 160 reality shows of famous idols such as 'Oh My Girl' and 'B1A4' will be additionally released.
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Song Jae-ho, Executive Vice President and Head of KT Media Platform Business Division, said, "We have prepared a music-specialized service that the MZ generation will like so that not only kids and seniors but also young customers can enjoy Olleh TV," adding, "We will continue to enrich the MU:Z service so that many music lovers can watch and listen to various forms of music content through Olleh TV."
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