Promoting the Excellence of Iksan Agricultural Products, Mayor Jeong Heon-yul Joins the Effort

Mayor Jeong Visits Melon Farms to Participate in Promotion

Photo by Iksan City

[Asia Economy Honam Reporting Headquarters Reporter Hong Jae-hee] Iksan City, Jeonbuk, has started revitalizing the rural economy by promoting the excellence of local agricultural products through village e-commerce.

On the 7th, Mayor Jeong Heon-yul visited a melon farm in Sueun Village, Yeosan-myeon, which is registered in the village e-commerce, observed the YouTube filming site, and directly participated in promoting agricultural products.

On this day, a popular YouTuber with 510,000 subscribers visited the farm and promoted local agricultural products by making melon shaved ice together with Mayor Jeong and children visiting the experience and recreation village.

Taking this opportunity, the city plans to continuously promote excellent crops from local farms in collaboration with popular YouTubers.

Reflecting the recent social trend of shifting from offline to online and contactless living environments due to COVID-19, the city is implementing consumer-tailored promotional policies.

As part of this, the village e-commerce currently in operation has contributed to increasing farm income by surpassing 1.7 billion won in sales in the first half of the year.

Mayor Jeong Heon-yul stated, “Despite the difficulties caused by COVID-19, we are carrying out various support projects to revitalize village e-commerce aimed at increasing farm income,” and added, “We will continuously develop field-customized policies to discover new participating farms so that more farms can benefit.”

This content was produced with the assistance of AI translation services.