Haitai HTB Launches 'Strawberry Bongbong' with Real Strawberry Pieces

[Asia Economy Reporter Yujin Cho] Haitai htb, a subsidiary of LG Household & Health Care, has newly launched ‘Strawberry Bongbong,’ a fruit beverage containing real strawberry pieces.

Strawberry Bongbong is a new product introduced about a year and a half after ‘Peach Bongbong’ in January last year, from Bongbong, the original brand of fruit piece beverages.

To preserve the texture of the fruit pulp, real strawberries are finely chopped and added so that consumers can enjoy chewing on refreshing strawberry pieces. Especially, it allows people to conveniently enjoy strawberries anytime and anywhere, even when they are out of season.

The pink can package features a fresh strawberry image combined with a newtro sensibility.

A Haitai htb representative said, “Bongbong, first launched in 1981, is a nostalgic drink for the 30s to 50s generation and a beverage that offers the fun of chewing pieces for the 10s to 20s generation.”

This content was produced with the assistance of AI translation services.