LG Electronics "Experience Puricare Mini at Angel-in-us"
Operating Experience Zones at 4 Seoul Stores Including Gangnam and Suyu
Advantages Such as Economic Efficiency, Clean Performance, and Portability
An LG Electronics model is introducing the 'LG PuriCare Mini' at the Angel-in-us Suyu Station branch located in Gangbuk-gu, Seoul.
View original image[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 7th that it will operate a portable air purifier PuriCare Mini experience zone at major Angel-in-us coffee franchise stores in Seoul.
LG Electronics set up seven single seats where customers can experience the PuriCare Mini at four locations: Gangnam Station, Suyu Station, Konkuk University Station, and Seokchon Lake. Two LG PuriCare 360° air purifiers were also installed. The experience zone will run until the 17th of this month.
Both companies focused on the fact that interest in health and hygiene is increasing due to the spread of COVID-19, and that the proportion of customers visiting cafes alone is high.
The LG PuriCare Mini is the first portable air purifier sold domestically to receive both the Small Air Purifier CA Certification and the Fine Dust Sensor CA Certification from the Korea Air Cleaning Association.
This product offers high cost-effectiveness, excellent purification performance, and easy portability. Assuming users use it for 12 hours a day, the filter needs to be replaced about once every six months. The filter price is 10,000 KRW each, so the burden of filter replacement is not significant.
The PuriCare Mini’s portable PM 1.0 sensor detects ultrafine dust. The dual inverter motor rotates up to 5,000 rpm (rotations per minute) in fast mode to quickly absorb pollutants. The tornado dual clean fan distributes clean air widely.
It is useful in various spaces such as cafes, cars, strollers, study rooms, offices, and camping tents. The colors available are white, black, rose gold, and dark blue.
LG Electronics is also running an event until the 31st of this month, giving scratch cards to customers who purchase the set at all Angel-in-us stores. Five winners of 1st and 2nd prizes will receive the LG PuriCare 360° air purifier, and 17 winners of the 3rd prize will receive the LG PuriCare Mini.
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Lim Jeong-su, head of Korea B2B Marketing at LG Electronics Korea Sales Headquarters, said, “We will ensure that customers can experience the differentiated value of the PuriCare Mini, which manages their personal space comfortably.”
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