E-commerce Industry Extends Seafood Consumption Event Until November... Chuseok Holiday Is a Peak Season

Multiple Sales Held Until November
Early Discount Sale Before Chuseok Holiday

[Asia Economy Reporter Minyoung Cha] The e-commerce industry has rolled up its sleeves to promote the consumption of seasonal seafood in the second half of the year. Due to the decrease in school meals and dining out caused by the novel coronavirus disease (COVID-19), fishermen have faced increased difficulties. In collaboration with the Ministry of Oceans and Fisheries, major seasonal seafood products are being sold at discounts of up to 70%. During the event period, a 20% discount supported by the Ministry of Oceans and Fisheries is combined with additional corporate discounts.

According to the related industry on the 6th, the online mall SSG.com is participating in the "Korea Real Seafood Festival" hosted by the Ministry of Oceans and Fisheries until November 15. The event will be held in five phases, offering about 400 million KRW worth of discounts. The first phase runs from the 6th to the 19th. It features over 560 products including health foods such as sea eel, croaker, and abalone, offered at up to 35% off. Customers purchasing Ministry-designated items will receive a 20% discount coupon for an additional discount of up to 10,000 KRW. This applies only to Neo direct purchase products and courier-delivered products from partner companies in the online store. The second phase, from August 20 to 26, focuses on products such as catfish, trout, and carp. The third phase, from August 27 to September 2, offers discounts on red snow crab, sea eel, and Spanish mackerel. The fourth phase, before Chuseok, runs from September 7 to 25 and offers sacrificial items like white croaker and true croaker at up to 30% off. Products from Jeju silver hairtail, Geoje live octopus, seasonal Taean webfoot octopus, and fresh mussels from the southern coast are also prepared. The final fifth phase takes place from October 26 to November 5.

Gmarket, operated by eBay Korea, is running the Korea Real Seafood Festival promotion over five periods. The first phase runs until the 19th, offering discounts on croaker, sea eel, abalone, and more. A 20% discount coupon exclusive to the event is also provided, with discounts up to 10,000 KRW, and one coupon per ID per promotion. From the 20th to 26th of this month, a promotion for freshwater fish species difficult to purchase online, such as catfish, trout, and carp, will be held. From the 27th to September 2, the export difficulty items promotion will feature red snow crab meat, sea eel, Spanish mackerel, kelp, and others. Various seasonal seafood products will continue to be offered at special prices thereafter.

Interpark is also running a related promotion until the 19th. Key products include domestically produced semi-dried croaker, domestically processed sea eel, and domestic abalone. The promotion offers a 20% discount coupon and an additional 10% overlapping discount coupon. Coupons can be issued once per ID and are usable immediately upon issuance. An additional 5% discount is provided when using the simple payment service Chai Pay.

According to the Ministry of Oceans and Fisheries, the large marts participating in this event are Emart, Homeplus, Lotte Mart, Nonghyup Hanaro Mart, Mega Mart, and Suhyup Bada Mart, totaling six locations. Online shopping malls include 11st, Suhyup Shopping, Post Office Shopping, Market Kurly, Gmarket, SSG, Wemakeprice, Interpark, CJ Mall, GS Shop, and Easywell. Six seafood startup companies participating are Oneulhoe, In-eo Gyoju Pirate Group, Badajari, Samsam Seafood, and Yam Table.

This content was produced with the assistance of AI translation services.