Kia Motors July Sales Reach 219,901 Units... 3% Decrease Year-on-Year

Domestic and Overseas Sales Decrease by 0.1% and 3.7% Respectively
Sorento Achieves No.1 in Domestic Sales for 4 Consecutive Months

Sorento Hybrid (Photo by Kia Motors)

[Asia Economy Reporter Kim Ji-hee] Kia Motors sold 219,901 units globally in July, a 3% decrease compared to the same period last year. Domestic sales during this period decreased by 0.1% to 47,050 units, while overseas sales fell by 3.7% to 172,851 units.

The best-selling model in the global market was the Sportage (30,949 units), followed by the Seltos (28,241 units) and the K3 (Forte, 22,555 units).

In July, Kia sold 47,050 units domestically, with approximately 20% of the total driven by the Sorento. The Sorento sold 9,488 units last month, securing the top spot in Kia's monthly sales for four consecutive months.

Passenger car models sold a total of 20,223 units, led by the K5 with 8,463 units, followed by the Morning with 3,949 units, the K7 with 2,715 units, and the Ray with 2,540 units. In the recreational vehicle (RV) segment, the Sorento ranked overwhelmingly first, with the Seltos (3,966 units) in second place. Kia's RV sales totaled 20,291 units.

Commercial models, including buses and trucks, sold a total of 6,536 units.

Despite the prolonged COVID-19 pandemic, overseas sales held up well, decreasing by only 3.7% compared to the same period last year. By model, the Sportage led overseas sales with 29,677 units, followed by the Seltos with 24,275 units and the K3 (Forte) with 21,068 units.

A Kia Motors official stated, “Although management uncertainty has increased due to the COVID-19 situation, we are minimizing negative impacts through proactive risk management. In the second half of the year, we plan to overcome difficulties by launching new models such as the new Carnival and the Sorento gasoline 2.5 turbo.”

This content was produced with the assistance of AI translation services.