CU·Green Card, Customer Participation Eco-Friendly Promotion in Daily Life 진행

[Asia Economy Reporter Seungjin Lee] CU announced on the 3rd that it will carry out a customer participation eco-friendly promotion at more than 14,000 stores nationwide to practice environmental protection in daily life.

As part of the "SOS Climate Action Public Service Campaign" that CU has been conducting since July in collaboration with the Ministry of Environment (Korea Environmental Industry & Technology Institute), it will launch a sales and donation event for the eco-friendly goods "Hello Green Bag (5,000 won)" in connection with Green Card and Happy Bean. The purpose is to reduce the use of disposable plastic bags.

The Hello Green Bag sold at CU is a cooler bag made from packaging materials certified with the environmental label. It is generously sized to hold about nine 355ml canned drinks and can be used as a shopping bag.

The Hello Green Bag will be sold in a limited quantity of 2,000 units on the CU membership app "Pocket CU" from 3 PM on the 3rd until midnight on the 5th. An eco-barcode is attached to the outer fabric of the Hello Green Bag, allowing customers to accumulate environmental donation points by scanning the barcode when paying for the product. The sales proceeds and environmental donation funds from the Hello Green Bag will be accumulated in Happy Bean and fully donated to environmentally vulnerable groups.

Additionally, CU and Green Card will run a promotion this month where customers who purchase products labeled with any of the three eco-certification marks (Environmental Label, Low Carbon, Carbon Footprint) certified by the Korea Environmental Industry & Technology Institute using the Green Card at stores will earn eco-money points at five times the usual accumulation rate.

Eco-money points are points earned whenever eco-friendly products are purchased or public transportation is used through Green Card and other means, and can be used at various online and offline affiliated stores including CU.

The promotion target products include a variety of items such as beverages, processed foods, and kitchenware that have received eco-certification marks. CU plans to attach additional eco-certification promotional materials to the price tags of these products to help customers practice eco-friendly living.

To encourage the purchase of eco-certified products, a prize event has also been prepared. Among the promotion participants, CU will provide prizes such as a Samsung 65-inch Crystal UHD TV with environmental label certification (1 winner) and a 1-night, 2-day stay voucher at the Shilla Hotel in Seoul (5 winners) through a lottery.

Meanwhile, CU is participating in the Ministry of Environment's campaign by delivering heatwave response supplies to environmentally vulnerable groups, operating "heatwave shelters" in more than 5,000 CU stores nationwide, and promoting environmental messages through digital signage inside stores.

This content was produced with the assistance of AI translation services.