LG Electronics "Creating a Comfortable Environment for Children"... Whisen Heating and Cooling Air Conditioner Donation Campaign

One Donation per 100 Participating Customers
Gifts Include Wireless Earphones and Air Purifiers

An LG Electronics model is introducing the 'Moduui Barameuro' campaign, a social contribution activity for children participating in community child centers.

[Asia Economy Reporter Dongwoo Lee] LG Electronics will donate air conditioners with heating and cooling functions to children active in local children's centers.

LG Electronics announced that it will run the ‘LG Whisen Everyone's Breeze’ campaign from the 3rd until the end of this month. For every 100 customers participating in the campaign, one Whisen heating and cooling air conditioner will be donated to the National Association of Local Children's Centers. This association is a non-profit corporation consisting of local children's centers that provide integrated education and social welfare services to ensure the development and rights of children and adolescents in need of social care.

Customers who wish to participate can visit the website and decorate the image of clean air using various sticker illustrations such as breeze, paper airplanes, and children. The completed image can be shared on social media platforms like Facebook or Instagram with the hashtag ‘#Everyone'sBreeze’ along with recommendations of two acquaintances they want to invite to participate.

LG Electronics will hold a raffle for participating customers, giving away LG Tone Free wireless earphones (5 units) and LG PuriCare Mini portable air purifiers (10 units). Additionally, 500 participants will receive Starbucks Americano gifticons.

Meanwhile, as air conditioners are establishing themselves as premium home appliances for all seasons, the company is expanding its product lineup that can be used for heating in winter. LG Electronics offers a variety of heating and cooling air conditioner models, ranging from the ultra-premium LG SIGNATURE air conditioner to practical models like Whisen Dual Special and Dual Victory.

The Whisen Dual heating and cooling air conditioner enables rapid temperature control with dual airflow control that freely adjusts the breeze. The Dual Heating and Cooling Special model also features an air purification function certified by the Korea Air Cleaning Association's CAC.

Kyungah Park, Executive Director of Brand Communication at LG Electronics Korea Sales Headquarters, said, “We will continue activities that fulfill corporate social responsibility, like this campaign that makes local children's centers, where children nurture their dreams, comfortable throughout all seasons.”

This content was produced with the assistance of AI translation services.