"Word of Mouth Based on Product Power Alone"...Beauty Item That Revives Tired Skin

[Asia Economy Reporter Yujin Cho] In the beauty industry, where an almost infinite number of products are released, consumer word-of-mouth and beauty awards emblems (selection marks) have become criteria for product selection.

According to the 'Beauty Trend Report 2020' provided by Open Survey, the influence of close friends or people around, who are close sources of beauty product information, is the greatest at 24.2%, followed by content from beauty creators and celebrities who are highly engaged in beauty.

Hada Labo, a hyaluronic acid specialist brand, saw its ‘Hiafulvita Ampoule’ gain word-of-mouth popularity after being selected as a ‘Hot Seller’ in Singles Pick by Singles, a beauty and fashion magazine, last month.

This product is nicknamed the ‘3D Spot Ampoule’ as it simultaneously provides care for early blemishes and spreading blemishes, as well as skin hydration and elasticity effects. It contains a high concentration of niacinamide, which has whitening effects, and its improvement effect was proven through a human application test for blemish improvement. Also, true to its reputation as a hyaluronic acid specialist brand, it applies five types of premium hyaluronic acid of different sizes to deeply hydrate the skin, providing a moisturizing sensation that does not sit on the surface.

The skincare brand COSRX’s 'Pure Fit Cica Toner' has gained fame under the nickname ‘Life Toner.’ COSRX ranked first in the skincare brand category in the first half of this year at the YouTuber Awards hosted by the beauty influencer business group Referi.

The COSRX Pure Fit Cica line contains a complex of seven centella ingredients completed through COSRX’s unique mechanism, providing comfort to the skin, and is a soothing care line containing pycnogenol derived from natural French maritime pine bark extract. The Pure Fit Cica Toner is a mild soothing toner that allows refreshing daily care without irritation. It can be used by applying it on a cotton pad after cleansing to wipe the skin texture or soaked generously on a cotton pad and placed on troubled areas as a skin pack.

Recently, Laneige’s ‘Neo Cushion,’ which incorporates innovative container design and contents, sold 40,000 units within a month of release purely through user word-of-mouth. The concept of a ‘cushion that does not transfer onto masks’ was key to its popularity. It applies ‘Humid Defense’ technology that maintains makeup even in 40-degree saunas and shows excellent adhesion with ‘Strong Fixer Coverage’ technology. Additionally, it was well-received by consumers for being the first in the industry to combine functionalities such as blue light blocking.

Cellapy’s ‘Pink Tone-Up Ampoule’ has been selling out daily through TV home shopping recently, gaining consumer word-of-mouth. This single product offers sunscreen, tone-up makeup, and skincare effects all at once, resulting in positive reviews from consumers. It has completed 18 clinical trials including anti-aging, soothing, and moisturizing, and contains ‘Melazero-CELL,’ which helps with brightening care. It also boasts strong sun protection with SPF50+ PA++++ and the advantage of being difficult to remove easily.

This content was produced with the assistance of AI translation services.