Seoul Shilla Hotel and Samsung Electronics Implement Kids Pool Cinema with 'The Terrace TV'
[Asia Economy Reporter Cha Min-young] As overseas travel has become difficult, unique hotel vacation (a combination of hotel and vacation) packages aimed at attracting domestic customers are pouring in.
Seoul Shilla Hotel announced on the 31st that it will start an outdoor cinema at the Urban Island outdoor swimming pool where guests can enjoy swimming and watching movies simultaneously. Animated films for children and movies for adults are prepared separately. It is expected to provide an opportunity for customers who found it difficult to visit movie theaters due to the COVID-19 pandemic to enjoy films.
At the Urban Island Kids Pool, the ‘Kids Pool Cinema’ runs daily from 9 a.m. to 7 p.m. Fifty-two episodes of the animation ‘Moominvalley,’ starring Finland’s national character ‘Moomin,’ are screened. The area around the screen is also decorated with Moomin family characters. In particular, Seoul Shilla Hotel installed Samsung Electronics’ ‘The Terrace’ TV for the first time in Korea to realize the Kids Pool Cinema. The Terrace is an outdoor TV designed to reflect the lifestyle of North American consumers who enjoy dining and gatherings in outdoor spaces at home. A Terrace soundbar is also installed to provide grand and immersive sound.
At the main swimming pool of Urban Island, the ‘Moonlight Cinema’ is held every evening from 8 p.m. for two hours, where movies are screened on a large screen. The oil painting animation ‘Loving Vincent,’ which deals with the death of Vincent van Gogh, and the romantic comedy ‘I Feel Pretty’ are alternately screened every other day. Adult customers can also enjoy a romantic movie viewing time.
The ‘Once in a Moonlight’ package, which includes these movie viewing benefits, consists of ▲ Deluxe Room (1 night) ▲ Urban Island Moonlight admission benefits (for 2 people) ▲ 1 Urban Cheese Plate and 2 glasses of sparkling wine ▲ Gym and indoor swimming pool benefits (for 2 people), and is available until the 31st of next month.
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Meanwhile, hotel reservation rates, which had slowed due to the COVID-19 situation, are rebounding with the summer peak season. Seoul Shilla Hotel, which showed nearly full occupancy rates every summer due to the popularity of its outdoor swimming pool, saw reservation rates in July and August increase by more than 50% compared to June.
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