Hoegaarden Green Grape Meets 'Pel&Col' Ice Cream

[Asia Economy Reporter Choi Saeng-hye] Belgian wheat beer Hoegaarden is celebrating the launch of ‘Hoegaarden Green Grape’ by presenting a collaboration between green grape wheat beer and ice cream.

On the 31st, Hoegaarden announced that it will release the ‘Green Grape Garden’ ice cream, made in collaboration with the premium ice cream brand Pell & Cole, which combines Hoegaarden beer and green grape syrup. Pell & Cole is a premium ice cream specialty store that produces small batches using only the finest natural ingredients without any artificial colors or sweeteners. It offers experimental ice creams while staying true to the basics, earning love from gourmets as well as many consumers.

This product was planned under the slogan ‘Staycation at home with Hoegaarden’ to help consumers enjoy their own relaxing moments even more with Hoegaarden.

Green Grape Garden features a milk ice cream base with original Hoegaarden beer and fresh green grapes added. The clean taste of the milk ice cream is enhanced with green grape syrup made from Hoegaarden beer, green grapes, and grape juice, offering a unique flavor for the hot summer season.

The product packaging emphasizes its specialness by adding an illustration of green grapes symbolizing Hoegaarden Green Grape to the existing Pell & Cole ice cream package design. The new product will be sold exclusively online through ‘Market Kurly’ starting from the 31st. The price is 15,000 KRW (474 ml), and delivery is available only in the metropolitan area (Seoul, Gyeonggi, Incheon) via Market Kurly’s early morning delivery service.

Meanwhile, Green Grape Garden is classified as a non-alcoholic adult product containing less than 1% alcohol, as Hoegaarden beer is used as a raw material.

This content was produced with the assistance of AI translation services.