[Concall] Samsung Electronics "Mid-range phones sold as much as in Q1"

[Asia Economy Reporter Han Jinju] At the 2020 Q2 earnings conference call held by Samsung Electronics on the 30th, Lee Jongmin, Executive Director of the Wireless Business Division, explained the mid-to-low-end smartphone strategy by stating, "Through the Galaxy A and M series, we have established a differentiated lineup ranging from entry-level to high-end, and this year, by expanding 5G adoption to mid-to-low-end products, we have received positive responses from customers and partners. Despite the worsening COVID-19 situation, mid-to-low-end smartphones were able to maintain sales trends at the previous quarter's level."

Executive Director Lee added, "Not only are the sales trends positive, but the profitability of individual models within the mid-to-low-end lineup is also improving. We will continue to enhance operational efficiency across the process and strengthen cost competitiveness to improve the fundamentals of the smartphone business."

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