[Asia Economy Reporter Byunghee Park]
◆Exchange Rates Made Easy These Days= The foreign exchange market is the first to be shocked when a financial crisis hits. To capture economic changes and prepare in advance, one must first observe the movements of exchange rates. This book contains the basic information to understand exchange rates easily and quickly. It covers fundamental explanations of exchange rates, the principles behind their movements, their dynamic relationships with other macroeconomic indicators, forward exchange contracts, and the global currency wars. (Written by Park Yooyeon / The Nan Publishing)
◆I Sell Content Every Day= Written by the CEO of Sandbox Network, a digital entertainment company. Sandbox Network is on the verge of reaching 100 billion KRW in sales just five years after its founding. The author left a stable job at Google at the age of thirty to start the startup Sandbox Network. Emphasizing that creators who produce content are the most important in the content industry, he shares his business know-how. (Written by Lee Pilseong / Wisdom House)
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◆Shift Ahead= This book records the rise and fall of 30 global companies including Facebook, Xerox, General Electric (GE), and CNN. To deliver vivid stories, the two authors conducted direct interviews with practitioners and executives from these 30 companies. It reveals how certain companies have flexibly responded to crises and maintained their competitiveness. (Written by Allen Adamson & Joel Steckel / Translated by Ko Youngtae / Hankyung)
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