"Would You Like to Flirt with Fish Cake?" Samjin Fish Cake Launches 'Awesome Bar' Brand

Samjin Eomuk Amazing Factory, Targeting the Market with Premium Eomuk Bars

Exterior view of Awesome Bar Samjeong Tower branch opened by Samjin Fish Cake Amazing Factory.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Samjin Eomuk Amazing Factory, a representative fish cake manufacturing company in Busan, launched the premium fish cake bar brand ‘a.ssumbar (Awesome Bar)’ and opened its first store on the 1st floor of Seomyeon Samjeong Tower, the largest downtown area in Busan, on the 30th.

Amazing Factory, a subsidiary of Samjin Eomuk, was established to create a new wave in the fish cake industry with an Omni-Channel marketing strategy targeting young consumers based on Samjin Eomuk’s fish cake manufacturing technology. The strategy aims to revitalize the fish cake market by targeting online and mobile commerce platforms.

a.ssumbar is a newly introduced premium fish cake bar brand by Amazing Factory, designed to make customers feel more familiar with fish cakes through the concept of ‘having a fling with fish cake.’

The fish cake bars at a.ssumbar are designed for easy consumption with enhanced portability, and by adding various toppings, they aim to capture the hearts of young consumers seeking new flavors.

The products are composed of Hot Bar, Ssam Bar, and Poom Bar.

The Hot Bar is a signature menu featuring steamed fish cake made with Samjin Eomuk’s high-purity technology, topped with chili shrimp, cream shrimp, corn cheese, buljjambbong (spicy seafood noodle soup), and more.

The Ssam Bar is a fish cake wrap product made by rolling various fillings such as ham cheese, chicken tender, spicy chicken, and bulgogi jalapeno inside a thin steamed fish cake without frying, targeting young consumers who want a light snack.

The Poom Bar is a product where steamed fish cake is wrapped in puff pastry dough and fried, allowing customers to enjoy the chewy texture of fish cake and the savory flavor of puff pastry simultaneously.

a.ssumbar plans to franchise offline stores and develop various concept fish cake bar products such as meal kits online to challenge new market changes and continuously present a new paradigm for fish cakes.

Seo Yoon-gyeom, CEO of Amazing Factory, said, “Fish cake is a food with the advantages of marine protein, and through a.ssumbar, we hope many people will feel familiar with fish cake bars like hot dogs.”

a.ssumbar Samjeong Tower branch has prepared an ‘Visit Review Writing’ event to commemorate its opening. Customers who post a review of their visit to a.ssumbar Samjeong Tower branch on their blog, Instagram, or Facebook accounts will be entered into a draw to receive limited edition a.ssumbar goods such as pouch mugs and free coupons. The event runs until August 30.

This content was produced with the assistance of AI translation services.