SME Online Export 'Fast Track'... Global Shopping Mall 'Instant Sale'

Small and Medium Business Corporation
Immediate Registration and Sales Possible via Integration with Global E-commerce Platforms
Gradual Expansion to 1,000 Companies Next Month

Kim Hak-do, President of the Small and Medium Business Corporation, is speaking about the online export fast-track support project at the briefing on the 'Detailed Implementation Plan for Online and Non-Face-to-Face Export Support Policies' held at the Government Seoul Office Building on the 30th.

[Asia Economy Reporter Kim Daeseop] A new 'Online Export Fast-Track Support Project' will be launched to enable immediate registration and sales of popular products from domestic online shopping malls on e-commerce platforms worldwide. Through collaboration between domestic and international platforms, small and medium-sized enterprises (SMEs) will be able to quickly sell products on multiple global platforms without opening separate sales accounts.

Kim Hak-do, President of the Small and Medium Business Corporation (SBC), announced this at a briefing on the 'Detailed Implementation Plan for Online and Non-Face-to-Face Export Support Policies' held at the Government Seoul Office on the 30th. He stated, "We are currently negotiating matching with capable domestic platforms that have large-scale popular product groups and representative platforms in major export countries," adding, "Through joint marketing consulting with platforms, we will strive to enable capable SMEs to be listed and sell on multiple global platforms."

This new export support project was prepared to strengthen the overseas market entry support system for SMEs centered on online and non-face-to-face methods in the post-COVID-19 era. SBC plans to actively promote the project to support SMEs struggling with exports due to the impact of the novel coronavirus (COVID-19) and to proactively respond to the paradigm shift in the post-COVID-19 era.

The Online Export Fast-Track Support Project will first build a pool of popular and promising products from domestic platforms, followed by product selection, product page translation, registration, and sales linkage for each global platform. SMEs participating in this project will be able to register products once on a domestic platform, and then product selection and marketing promotions tailored to local markets will be simultaneously conducted on multiple global platforms, enabling rapid and efficient overseas sales, breaking away from the existing method of individually entering, translating, and marketing.

President Kim said, "We plan to start with 1,000 companies through agreements with domestic and international platforms next month," and added, "We will gradually expand participating companies and platforms based on the project's performance."

SBC will establish a foundation for domestic SMEs to challenge overseas procurement markets. By December this year, a total budget of 1 billion KRW will be invested through the 'Online Overseas Procurement Market Entry Support Project.' Customized education program development for procurement market entry, capability analysis for participating companies, and strategic consulting through market research will be provided step-by-step to support 40 companies.

Source=Small and Medium Business Corporation

According to SBC, the overseas procurement market is a massive market estimated at 12 trillion USD. Through collaboration with related organizations such as the Public Procurement Service's export strategy enterprise development project and the Korea Chemical Convergence Testing Institute's overseas certification acquisition support project, support will be provided from discovering overseas procurement projects to acquiring overseas certifications, bidding, contracting, and delivery.

SBC also plans to continuously promote the 'Overseas Base Utilization Non-Face-to-Face Overseas Expansion Support Project (K-Non-Face-to-Face).' President Kim emphasized, "We will provide country-specific customized support such as online technology exchange consultations and online mentoring tailored to local market environments at SBC's 25 overseas bases in 16 countries worldwide."

SBC will expand the video export consultation meetings held in the first half of this year to hold offline exhibitions and promotional events utilizing overseas bases. A new export support method combining online exhibitions and video consultations with an online-based offline service approach will be promoted. SBC expects to achieve approximately 26 billion KRW in export sales from 950 companies by conducting 54 non-face-to-face (untact) projects at its 25 overseas bases in 16 countries.

President Kim said, "As the economic structure shifts to an untact-centered model, proactive responses are also necessary for overseas market entry methods," adding, "SBC will actively promote domestic and international platform linkage and K-Non-Face-to-Face projects to lead the paradigm shift in exports."

This content was produced with the assistance of AI translation services.