LG Electronics Unveils Handmade Beer Maker 'HomeBrew' at Expo

Tasting Opportunity Provided at aT Center in Yangjae-dong

Premium Capsule Beer Maker 'LG HomeBrew'

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 30th that it showcased the capsule-type beer maker ‘LG HomeBrew’ at the beer expo ‘KIBEX 2020’.

KIBEX 2020 is being held for three days from today until the 1st of next month at the aT Center in Yangjae-dong, Seoul. Marking its second year, this event featured a total of 123 domestic and international companies related to alcohol manufacturing, distribution, equipment, franchises, education, and services.

LG Electronics is conducting tasting events so visitors can directly sample premium craft beer freshly brewed from HomeBrew. They plan to expand the tasting locations to 100 LG Best Shops nationwide by the end of next month.

Earlier this month, LG Electronics launched a new HomeBrew model priced in the 1 million KRW range. This product is equipped with inverter technology that adjusts the compressor operation according to conditions, as well as technology that automatically controls the temperature and pressure necessary for fermentation.

Additionally, it differentiates itself with an automatic system that maintains the optimal temperature for beer storage and maturation, and a hot water sterilization cleaning system that cleans and sterilizes the paths through which beer and water pass inside the product before and after brewing.

Yoon Kyung-seok, Vice President and Head of the Kitchen Appliance Division at the H&A Business Division, said, “LG HomeBrew will contribute to the growth of the craft beer market,” adding, “We plan to promote the product to customers through various marketing activities going forward.”

This content was produced with the assistance of AI translation services.