Photo by Moon Jungwon Instagram

Photo by Moon Jungwon Instagram

View original image


[Asia Economy Intern Reporter Kim Bong-ju] Moon Jung-won, wife of comedian Lee Hwi-jae and an influencer, has been embroiled in controversy for not properly disclosing advertisements.


On the 28th, Moon Jung-won posted several photos on her Instagram with the caption, "(Ad) Mom is off work. I have to listen to Seo-eon's dream story." In the photos, Moon Jung-won is posing wearing a dress with a flashy pattern and carrying a yellow bag.


Although Moon Jung-won included the word "Ad" in the post, there were criticisms that the advertisement disclosure on Instagram was insincere, and eventually, she added the Instagram account of the brand in question.



Meanwhile, previously Kang Min-kyung and Han Hye-yeon faced controversy after it was revealed that they conducted product placement (PPL) in YouTube videos without sponsorship or advertisement disclosure. It appears that Moon Jung-won, aware of this, edited her posts twice to respond to the feedback.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing