"Chicken is the Best on Boknal" bhc Chicken's July Boknal Sales Jump 35% Year-on-Year

[Asia Economy Reporter Choi Saeng-hye] bhc Chicken announced on the 28th that its chicken sales during the Boknal (the hottest days of summer) this month increased by 35% compared to the previous year.

Breaking down the sales on Chobok (the first of the three hottest days, July 16) and Jungbok (the middle day, July 26), sales on Chobok rose by 25% compared to last year, while Jungbok sales increased by 50%. In particular, sales on Chobok day showed explosive growth, doubling compared to the previous Thursday, July 9.

According to bhc Chicken, last year Chobok recorded the highest sales in July, and this year, July 16, which was Chobok, also achieved the highest sales in July so far.

The most popular menu item sold during this year’s Boknal was Bburinkle, followed by the ‘Combo Series,’ a partial meat menu consisting only of chicken wings and drumsticks, which also gained great popularity as a suitable menu for Boknal.

bhc Chicken explained that due to changes in consumer trends regarding Boknal food over the past few years, there has been a growing preference for chicken, a popular chicken dish, over the traditional Samgyetang (ginseng chicken soup). Now, especially among younger generations, the formula ‘Boknal food = chicken’ is becoming established.

In fact, according to bhc Chicken, among the three Boknal days last year, the day when chicken was sold the most was Chobok, followed by Malbok (the last of the three hottest days) and Jungbok. Especially on Chobok and Malbok, the highest monthly sales were recorded in July and August respectively, showing that the perception of ‘chicken on Boknal’ is spreading.

bhc Chicken stated, “In the past, days with high chicken demand were mainly when major sports events took place or during year-end holidays like Christmas, but now, chicken is also highly sought after during Boknal, to the extent it is called a Boknal special. We hope everyone overcomes this year’s heat with clean and delicious bhc Chicken, and we will continue to strive to develop various menus that meet customer needs.”

This content was produced with the assistance of AI translation services.