Uriage 'Jinpi Mild Gel' 3rd Encore · Laka X Aero K Collaboration Campaign
Uriage 'Jinpi Mild Gel', Lotte Homeshopping 3rd Encore Broadcast
Laka X Aerokay, Collaboration Campaign 진행
[Culture & Life Reporter Eunji Kim] URIAGE is conducting a 3rd encore broadcast on Lotte Home Shopping. They plan to present a single package of the bestseller feminine cleanser 'Jinpi Mild Gel.' LAKA has collaborated with the new airline brand Aero K to launch a campaign and unveiled their first pictorial.
'Jinpi Mild Gel' 3rd Encore on Lotte Home Shopping
The dermo-cosmetic brand URIAGE will hold a 3rd encore broadcast of 'Jinpi Mild Gel' on Lotte Home Shopping on the 29th. 'Jinpi Mild Gel' is a mildly acidic feminine cleanser that is gentle enough for daily use. It helps care for the Y-zone, which is vulnerable and easily sensitive in the hot and humid summer environment.
The 3rd encore broadcast on Lotte Home Shopping, starting at 11:35 AM on the 29th, will feature a single package focused on Y-zone care during the rainy season. The product consists of △ two types of daily feminine cleanser Jinpi Mild Gel sets (one 500ml, three 200ml) and △ one 50ml portable feminine cleanser Jinpi Mist, totaling three items. Additionally, one more portable Jinpi Mist, which is frequently used in summer, will be given as a bonus.
A mania package is also available. This package is prepared for consumers who frequently use the products among family members such as mothers and daughters, consisting of △ two Jinpi Mild Gel sets (two 500ml, six 200ml) and △ two basic 50ml Jinpi Mists plus two additional ones as a gift, boasting a generous configuration.
A URIAGE representative stated, "We prepared this 3rd encore broadcast on Lotte Home Shopping for those who feel discomfort due to wearing thick feminine products during the hot and humid rainy season and worry about odors arising easily because of the breathable, short, and thin summer clothes."
LAKA X Aero K Collaboration Campaign
Korea’s first gender-neutral makeup brand LAKA is attracting attention by conducting a collaboration campaign with the new low-cost carrier (LCC) brand Aero K. Aero K is a brand that boldly broke the convention of uniforms divided into skirts and pants, becoming a hot topic through various media. They adopted sneakers instead of heels, T-shirts instead of blouses, and wide pants instead of tight skirts as uniforms for female flight attendants.
As 'gender-neutral' emerges as a new consumer trend, this collaboration between the two brands is expected to receive great response from the MZ generation. The MZ generation, who avoid gender discrimination and value their own preferences and beliefs, are characterized by expressing their convictions through consumption. They willingly open their wallets for brands that embody the philosophy of the values they pursue, not just for purchasing products.
Hot Picks Today
Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- Army Sergeant Jang Sanghee: "My Dream Is to Become the Baek Jongwon of the Military"
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
LAKA announced the start of the campaign by releasing the pictorial of the joint campaign with Aero K on their official Instagram channel. The campaign was carried out based on a shared philosophy of the two brands focusing on essential values beyond the gender binary framework. Models in the pictorial wore Aero K’s practical uniforms and completed their makeup with LAKA’s unique neutral colors.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
