Cheil Worldwide-Samsung Securities Overseas Stock Campaign, 'Shooting for Tomorrow' Surpasses 6.5 Million Views

Samsung Securities Overseas Stock Campaign Image. (Photo by Cheil Worldwide)

[Asia Economy Reporter Seungjin Lee] Cheil Worldwide's recently produced Samsung Securities overseas stock campaign "Buy Toward Tomorrow" has received a positive response, surpassing 6.5 million views on YouTube as of the 28th.

Cheil Worldwide planned this campaign to reflect investors' growing interest in overseas stocks, aiming to reduce the psychological distance toward overseas stock investment, which was previously perceived as difficult and unfamiliar, while emphasizing Samsung Securities' differentiated expertise.

"Buy Toward Tomorrow" was created with a Western movie backdrop evoking the image of the United States, inspired by the fact that most overseas stock investors show high interest in U.S. stocks such as the Nasdaq.

A key feature of the campaign is the incorporation of B-grade sensibility wordplay as a strategy to reduce the psychological distance toward overseas stock investment. The gun that hits the target every time is named "Samsungjeung-Gun," reminiscent of Samsung Securities, and the tribe needing help from the gunslingers is named "Jeongbo Bujok" (Information Deficiency).

Additionally, the horses causing confusion among the tribe members are named "Geojitmal (Lie), Amumal (Nonsense), Teullinmal (Wrong Talk), Ddanmal (Other Talk)" to add fun. To suppress these horses, the bullets fired from the "Samsungjeung-Gun" are engraved with Samsung Securities' differentiated competitive advantages in overseas stock investment, such as "Global TOP Network," "Dedicated Overseas Analysts," and "Expert Investment Consultation."

The campaign video, which drew fun and empathy from investors, surpassed 6.5 million total views within two weeks of its YouTube release. Furthermore, the campaign positively impacted Samsung Securities' sales, with daily overseas stock consultation inquiries increasing by 450% compared to the same period last year after the video was released.

Meanwhile, as an extension of the campaign, Samsung Securities has prepared various benefits such as online seminars related to overseas stock investment, overseas stock commission fee events, and preferential foreign exchange rates.

The online seminars are held on Samsung Securities' official YouTube channel. In addition, for investors starting overseas stock trading for the first time, various information and benefits such as overseas stock pre-check points and mobile app usage will be produced as easy-to-understand videos and released on YouTube.

This content was produced with the assistance of AI translation services.