Pernod Ricard Korea Launches Small-Sized Coconut Rum 'Malibu Original'

[Asia Economy Reporter Choi Saeng-hye] Pernod Ricard Korea announced on the 28th that it has launched the coconut rum 'Malibu Original,' which is loved by young consumers, in a size similar to a soju bottle (350ml) so that it can be enjoyed casually at pojangmacha (Korean street food stalls).

The alcohol content remains the same as the existing product at 21 degrees, and it can be found at medium to large pojangmacha nationwide.

Malibu is the world's number one coconut rum, with a sweet coconut aroma and buttery rum blending smoothly, making it compatible with any beverage such as juice or milk. It can be mixed with various drinks to enjoy as cocktails according to personal preference. The most well-known cocktails among consumers include ▲Malibu Orange (Malibu rum + orange juice) ▲Pina Colada (Malibu rum + coconut cream + pineapple juice) ▲Malibu Milk (Malibu rum + milk).

Kim Seo-hee, manager of the Malibu brand at Pernod Ricard Korea, said, “We have introduced Malibu Original in a size similar to soju for young consumers who want to drink liqueur at pojangmacha,” adding, “We also plan to introduce foods that taste better when enjoyed with Malibu Original and fun ways to eat them.”

This content was produced with the assistance of AI translation services.