WEMAKEPRICE "Gangwon-do Pen-cation is the Trend This Summer"

Summer Vacation Trends Announced... Domestic Accommodation Bookings in July-August Up 97% Year-on-Year

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice announced on the 28th that domestic accommodation reservations in July and August increased by 97% compared to last year. The most popular accommodation type and travel destination were 'pension' and 'Gangwon-do,' respectively.

Looking at Wemakeprice's reservation share by accommodation type, pensions accounted for 41.3% of total bookings. Hotels followed with 36.8%, making the combined share of pension and hotel reservations reach 80%. Wemakeprice explained that 'Pencance (pension + vacation),' where people spend their holidays in detached, pool villa-type pensions with low contact possibilities with others, and 'Hocance (hotel + vacation),' where people relax in premium hotel rooms, are the current trends.

Gangwon-do has rapidly emerged as a travel destination. 26.1% of reservations were made for accommodations in Gangwon-do. Compared to last year, customers booking accommodations in Gangwon-do increased by 108%. The high accessibility and the image of a 'clean area' are analyzed as factors for its popularity. Jeju-do ranked second (19.9%), followed by Gyeonggi-do in third place (12.5%).

There have also been changes in travel schedules. Long-term reservations of three nights or more increased by 615% compared to the previous year. In particular, reservations for seven nights or more surged by up to 1000%. Compared to the same period, one-night and two-night stays increased by 66% and 144%, respectively, showing a significant growth trend. This seems to be linked to the substitution demand for overseas travel, with long-term stays such as 'living for a week' or 'living for a month' gaining popularity.

Reflecting this trend, Wemakeprice Tour will hold a 'Hocance Special Exhibition' on the 29th and 30th, offering popular domestic accommodation products at special prices. Lee Hong-seok, Wemakeprice Tour manager, said, "This summer, traveling to domestic destinations with good accessibility and staying there privately for a long time is popular," adding, "As interest in domestic travel has increased, we plan to continuously introduce various products that allow safe travel."

This content was produced with the assistance of AI translation services.