Shinsegae Department Store Uijeongbu Branch Renovates Lifestyle Store to Match Nearby Apartments

Shinsegae Department Store Uijeongbu Branch Style Living Store View. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store announced on the 28th that it will introduce a lifestyle store at its Uijeongbu branch, designed like a model house showroom tailored to the surrounding apartment structures.

Earlier in March, the Uijeongbu branch launched the industry's first model house-style showroom called 'Style Living.' Style Living maximizes realism by hiring professional interior design firms and constructing the interiors exactly like actual apartment renovations, allowing customers to feel as if they are in a real home.

Subsequently, targeting a large apartment complex of 1,700 households scheduled to move in within a 4 km radius of the department store by the end of next month, the showroom was recently revamped. The renovated showroom replicates the floor plans and internal structures of the upcoming apartments to configure the store accordingly.

Considering the increase in remote work and online classes, the showroom features a living room and children's room designed with a home office concept, as well as a bathroom with a hotel-like atmosphere. To accommodate the trend of contactless consumption, brief descriptions and prices are displayed on all products in the showroom, allowing customers to check prices without face-to-face interaction with staff.

Additionally, to celebrate this renewal opening, various events are planned from the 31st of this month until the 9th of next month. A 5% cashback promotion will be offered when paying 300,000, 600,000, or 1,000,000 KRW using lifestyle genre affiliated cards.

A Shinsegae Department Store official stated, "Since the opening of the Style Living showroom, sales have increased by nearly 20% over four months," adding, "We hired professional interior firms and constructed the interiors exactly like real apartments to maximize realism."

This content was produced with the assistance of AI translation services.